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What is web marketing?
Web marketing is permission based, targeted email marketing that provides unique tracking and results capabilities. Our programs help deliver email campaigns tailored to fit our specific customers’ interests.
Database organization
For successful email campaigns you must start with a database of current and potential customers you would like to reach with your campaigns. We can help you easily organize your recipients into groups, or use our advanced search-and-segment feature to find (and send to) people based on their interests, their geography, their past response and more. The customizable signup screens let new people sign up from any spot on your website, and the customizable database lets you collect and store as much information as you like. We offer services such as staying up-to-date on the rules of permission marketing, handling opt-out requests quickly, interpreting bounces and even making sure you’re sending well-constructed emails every time. We can help keep you on board with the latest industry trends and best practices that will increase your delivery rates and improve your results.
Create and send effective email campaigns
Create well-executed email campaigns using our intuitive click-and-build screens, or upload your finished html campaigns. Either way, we’ll help you prepare and preview your campaigns, proof them for problematic content, and send them quickly and accurately every time. We then send you the results and tracking reports. And your past campaigns are stored for easy access and linking later.
Deliver with success every time
Our world-class delivery network ensures high
delivery rates through our personalized sendoff, ISP relationships, and delivery policies that can be fine-tuned down to the individual mailing if necessary. Our engine handles every aspect of delivery for you, and our industry know-how helps ensure the highest delivery rates possible, every time.
Track your results in real time
You'll see who opened your campaign, clicked on every link, forwarded your campaign to friends or signed up to get your future emails. You'll find out who bounced (definitely didn't get your email) and be able to follow up with them. This is just part of our real-time response tracking that lets you know just about everything that happens to each individual mailing and your overall campaign, as it happens. And because we store your results over time, you’ll be able to learn from past efforts to make your future emails enjoy even greater success.
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Getting started.
For more information about eZ mailers, how this product can help increase your marketing efforts, or to get started using eZ online mailers click here.
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