Suggested Services

Key Phrase Research
We assist you with finding the most searched and
best long-term keyword strategy for your site. This research will determine what your customers are searching for and what phrases companies like yours
are using on their sites. By determining this we can
focus on phrases that not only bring in qualified traffic
but also are often overlooked by the competition.
This research is the base for all other search engine marketing efforts.

Wireframing
After mutually determining the key phrases you’d like
to prominently appear during searches online, we
will structure the best search optimization themeing
strategy based on the span of phrases chosen, their competitiveness and the current design and navigation structure of the site. Themeing is defined as deciding what pages will be optimized for which phrases and how all those pages should inter-connect (no site design navigation change necessary) to best guide spiders through the site and give engines the best presentation
of important content.

Meta Tag and Content Optimization
These services include analyzing the home page and other main template pages on the website to determine what design elements are contributing to less than ideal placement on the search engines. After analyzing the design template we will reword the code of the page to
both maintain the design while making the structure of the template search engine friendly.

Template Optimization
This includes analyzing the home page and other main template pages on the website to determine what design elements are contributing to less than ideal placement on the search engines. After analyzing the design template we will rework the code of the page to both maintain the design while making the structure of the template search engine friendly.

Statistical Tracking Set Up
Using third party software best suited for your
needs, we’ll work with the developer to setup your
site for statistical tracking of traffic/ROI if you do not
currently have adequate tracking capability. Having
a solid statistical analysis component will allow you to evaluate the success of all your marketing efforts.
Web site statistics are more accurate and informative than any statistics available in other media. They take all of the guess-work out of how best to market your site.

Link Strategy Setup
Increasing link popularity is an important strategy in organic search engine optimization. We will compile a
list of directories and related websites that would be
good candidates to acquire links from during our link campaign. Link requests are made according to the individual website’s request, whether its is submission
or exchange. For those sites not opening offering link relationships, we will email (or call when possible) in
an attempt to establish a link exchange.

PPC Ad and Phrase Setup
A set of topic-related phrases will be represented by
one ad and one URL. Bidding includes writing the ad, choosing the URL, and entering that data and phrases into your account. Phrases are researched and chosen with Key Phrase Research service.

PPC Maintenance
Maintenance includes hourly bid management using software, weekly checks on bids and ROI parameters, monthly strategy summary email with attached click and conversion reports, fraud monitoring and handling of any fraudulent clicks.

Statistical Tracking Set Up
Using third party software best suited for your
needs, we’ll work setup your site for statistical tracking
of traffic/ROI if you do not currently have adequate tracking capability. Having a solid statistical analysis component will allow you to evaluate the success of
all your marketing efforts. Website statistics are more accurate and informative than any statistics available in other media. They take all of the guesswork out of how best to market your site.

Statistical Tracking, Report Generation & Analysis
We generate comprehensive reports analyzing
the site’s most-wanted response, traffic entry
points, paths through site, stickiness/page-view
ratio, and the visitor-to-sales conversion rates.
eZ Search Engine Optimizing then meets or
conference calls with clients to discuss and
analyze the results and make recommendations
about web marketing strategy and site usability.

Position Tracking Report
We’ll run a report to determine where your site is positioned currently online. We organize that information in several spreadsheet and visual formats. If the service is purchasing on an ongoing basis, this illustrates growth monthly or quarterly.


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