A. SCHULMAN • POLYMER / PROCESSORS
A. Schulman looks to the future with INVISION and ADG
When the 30-year patent for Santoprene expired, we helped A. Schulman launch INVISION, their own thermoplastic elastomer, designed to go head-to-head with Santoprene.
Our creative logistics approach was crystal clear from the beginning. In planning and developing the sales promotion materials, we created a uniquely shaped pocket folder, knowing the investment would be absorbed between separate sales materials for both automotive and non-automotive markets. To customize the folders for each market, we changed the application photos used in each layout.
As part of the INVISION brand introduction, we developed and managed a print ad campaign targeting the U.S. automotive industry, particularly OEMs.
To measure our efforts and track results, we recommend clients, such as A. Schulman, include a unique URL on all advertising and direct marketing materials as part of the call to action. The unique URL links to a landing page with additional product details, as well as a link to a form to request more information or speak to a sales representative.