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LAKELAND COMMUNITY COLLEGE • HIGHER EDUCATION

ADG Not Only Caught the Wave, We Created a Big Splash

We've enjoyed a strong working relationship with Lakeland Community College for years. When the opportunity arose to help the college re-brand their athletic department's logo, we jumped right in.

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Using the college's original team name, the Lakers, we created a memorable mascot that encouraged everyone to catch the wave.

Lakeland Lakers Sports Icon

One component of the brand system we developed is the ability to personalize the logo for individual team sports, which was a real slam dunk.

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We took the well known college logo and modified the same typography font to create a progressive athletic design for our unstoppable mascot.

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RESULTS:

Based on our close working relationship with Lakeland Community College's marketing director, we were able to dive right in to this project, with a clear understanding of the client's vision. This saved us time in creating an exciting new branding system that rivals that of any Division 1 team.