inpower-results-hero.jpg

INPOWER, LLC • TRUCKING / EQUIPMENT

Creatively Thinking Inside the Box Gave InPower a Unique Way to Display Their Family of Products

Taking the idea that InPower gives its customers all the right tools within their reach, we customized a rugged, industrial toolbox, branding it as "Your Toolbox of Solutions." Each of the 5 drawers of the toolbox conveniently display the 5 product families.

INP-ad01.png
INP-ad03.png
INP-ad04.png
INP-ad05.png
INP-Circle-IMG.png
INP-ad02.png

Advertising: Each ad in the campaign focused on one of the 5 drawers and a key product from each of the product families. We included a unique URL in each ad for results tracking.

Exhibit Design: InPower's trade show booth was designed around their customized toolbox display  – which became the center of attention. Each of the drawers have custom liners featuring the main products for each product family.

InPower Custom Product Stands

Because of our long-standing relationship with NTEA News, we were given permission to do something "outside the box" with the ad layout. Although we reduced the ad size from a full page to a two-thirds fractional ad, we extended out of the ad's live area and into the page border, attracting even more attention to the fractional ad.

The Toolbox of Solutions was the workhorse of the NTEA Work Truck Show, and the centerpiece of InPower's 20-foot booth.

A free-standing and easy-to-assemble P.O.P. display, which was designed to fit on top of the toolbox, took new products to a higher level, rather than displaying them inside the drawers.

Advertising: Each ad in the campaign focused on one of the 5 drawers and a key product from each of the product families. We included a unique URL in each ad for results tracking.

Add-Insert.png
InPower NTEA Booth
InPower Toolbox of Solutions
INPOWER-Website-IMG.png
INPOWER-iPad-IMG.png

Website Design: We integrated the Toolbox of Solutions into InPower's website – starting with the home page slider that supported each month's ad focus – which linked to a dedicated section and then to each of the 5 product families.

InPower's Toolbox of Solutions has become widely recognized in the work truck industry.  The tagline, "Think Inside the Box," has motivated customers to consider their own applications for InPower's electronic system solutions, which are becoming industry standards  for vehicular power, monitoring and control.