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ZELLMED • SERVICE BUSINESS

A Creative Branding Solution 
from A to Z

After construction was complete on a new office building in Bath, Ohio, ZellMed was faced with a challenge: Zoning laws would not allow the monument sign the company wanted within the office park. ADG assisted ZellMed in getting the sign approved by presenting it as an architectural sculpture.

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Bill Zell was first a client in the early 1990s, when we created a new brand for his home infusion business –  one of the first such companies in Ohio. Bill came back to us in the early 2000s after a short retirement, asking us to work with him on a new business venture – a closed-door pharmacy.

We helped Bill create and register the name ZellMed, as an extension of his outstanding reputation in the pharmaceutical industry.

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Procedures Manual: We created a procedures manual that offered ZellMed group clients a step-by-step guide to prescription compliance.

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We created the company name and tagline, logistically managing the branding and IP registrations. In fact, you could say we created and implemented all of ZellMed's marketing efforts from A to Z.

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Website: The ZellMed brand was also integrated into all aspects of the company's website.

RESULTS:

As we helped Bill Zell build a brand from the ground up, we also helped him establish a firm footing in the closed-door pharmacy market. The architectural sculpture that reflected this brand stood as a steady reminder of our trusted partnership and our willingness to go the extra mile in creatively overcoming challenges.